Inspired by connection and the boundless opportunities that the world of social media has to offer, Samantha takes each post, project and campaign on with a strategy at hand and creativity to boot. She makes slipping into a brand’s voice look easy and takes the brand message to heart so that everything from verbiage and visuals to collaborations and partnerships authentically embodies each individual client. While she loves the consumer-facing work (blogging, tweeting, posting, engaging), she also has an affinity for the backend details including deciphering analytics, managing social media advertising, reaching out to influencers…the list goes on. Samantha has experience working with neighborhoods and communities, consumer lifestyle products, events and more.
An Albuquerque native, Samantha attended the University of New Mexico where she studied Strategic Communication and Media Arts. After graduation, she headed west to launch her career in social media and indulge in San Diego’s perfect weather and beachy lifestyle. She spends her weekends exploring SoCal, trying new recipes and scoping the Netflix landscape.